{"id":3751,"date":"2025-07-21T15:11:22","date_gmt":"2025-07-21T19:11:22","guid":{"rendered":"https:\/\/home.hamptonu.edu\/giving\/?page_id=3751"},"modified":"2025-07-21T17:25:48","modified_gmt":"2025-07-21T21:25:48","slug":"naming-rights-policy","status":"publish","type":"page","link":"https:\/\/home.hamptonu.edu\/giving\/about\/policies\/naming-rights-policy\/","title":{"rendered":"Naming Rights Policy"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tOffice of Advancement & External Engagement<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Naming Rights Policy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Naming Rights Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Purpose <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThis policy establishes the guidelines and procedures for naming opportunities at Hampton University. The University recognizes that naming is a significant way to:\n\n
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  • Acknowledge and honor extraordinary philanthropic contributions.<\/li>\n
  • Recognize individuals or entities whose achievements align with the University’s mission and values.<\/li>\n
  • Enhance the University’s reputation and visibility.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    Guiding Principles <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    • Alignment with Mission and Values:<\/strong> All naming opportunities must align with Hampton University’s mission, vision, and strategic goals.<\/li>\n
    • Integrity and Reputation:<\/strong> Naming decisions will uphold the integrity and reputation of the University.<\/li>\n
    • Philanthropic Significance:<\/strong> Naming is primarily a tool to recognize and incentivize major philanthropic support.<\/li>\n
    • Institutional Benefit:<\/strong> The naming of a space, program, or entity must provide a demonstrable benefit to the University.<\/li>\n
    • Legal and Ethical Compliance:<\/strong> All naming agreements and activities must comply with applicable laws and ethical standards.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      Scope <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tThis policy applies to the naming of various University assets, including but not limited to:\n
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      • Academic units (e.g., schools, colleges, departments)<\/li>\n
      • Programs (e.g., academic programs, research centers)<\/li>\n
      • Faculty positions (e.g., endowed chairs, professorships)<\/li>\n
      • Scholarships<\/li>\n
      • Buildings and facilities (e.g., libraries, classrooms, laboratories)<\/li>\n
      • Spaces within facilities (e.g., lecture halls, conference rooms)<\/li>\n
      • Other University-related entities or initiatives<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        Authority and Responsibilities <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        • Board of Trustees:<\/strong> The Board of Trustees has the ultimate authority to approve or disapprove naming proposals, particularly those involving significant facilities or University-wide entities.<\/li>\n
        • President:<\/strong> The President, in consultation with the appropriate University officials, develops recommendations for naming opportunities and presents them to the Board of Trustees.<\/li>\n
        • Office of Advancement & External Engagement:<\/strong> The Office of Advancement & External Engagement is responsible for:\n
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          • Working with donors to establish naming agreements.<\/li>\n
          • Ensuring that naming proposals comply with this policy.<\/li>\n
          • Coordinating the naming process with other relevant University departments.<\/li>\n <\/ul>\n <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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            Criteria for Naming <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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            \n\t\t\t\t\t\t\t\t\tA naming opportunity may be considered based on one or more of the following criteria: \n\n
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            • Philanthropic Support:<\/strong>\n
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              • The donor’s past and potential future financial contributions to the University.<\/li>\n
              • The amount of the gift in relation to the cost or value of what is being named.<\/li>\n
              • The gift’s impact on the University’s strategic priorities.<\/li>\n <\/ul>\n <\/li>\n
              • Honoree Recognition:<\/strong>\n
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                • The outstanding achievements and contributions of an individual or organization, aligning with the University’s mission and values.<\/li>\n
                • The positive impact of the honoree’s reputation on the University.<\/li>\n <\/ul>\n <\/li>\n
                • Alignment with University Mission:<\/strong>\n
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                  • The degree to which the naming opportunity advances the University’s academic, research, or service goals.<\/li>\n
                  • The consistency of the proposed naming with the University’s long-term plans.<\/li>\n <\/ul>\n <\/li>\n
                  • Usefulness and Inspiration:<\/strong>\n
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                    • The degree to which the naming opportunity will inspire students, faculty, and the University community.<\/li>\n
                    • The enhancement of the University’s heritage and reputation.<\/li>\n <\/ul>\n <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                      Naming Opportunity Levels and Minimums <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                      • The University establishes minimum gift levels for various naming opportunities. These minimums may vary depending on factors such as:\n
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                        • The type of asset being named.<\/li>\n
                        • The visibility and prominence of the asset.<\/li>\n
                        • The long-term costs associated with maintaining the named entity.<\/li>\n <\/ul>\n <\/li>\n
                        • General Minimum:<\/strong> Except as otherwise provided in this policy, the minimum gift requirement for a naming opportunity at Hampton University is $50,000 (which is the minimum level for an endowed scholarship).<\/li>\n
                        • Endowed Funds:<\/strong> The minimum amounts necessary to establish named funds and endowment funds restricted as to purpose are subject to annual review and adjustment by the Office of Advancement & External Engagement.<\/li>\n
                        • Specific Examples (from the document):<\/strong>\n
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                          • Endowed Scholarship for Students:<\/strong> A minimum balance of $50,000 is required to create an endowed fund scholarship at Hampton University.<\/li>\n
                          • Endowed University Professorships:<\/strong> A minimum of $1 million is required to establish an endowed University Professorship.<\/li>\n
                          • Endowed Lectureship:<\/strong> A minimum of $300,000 is required to establish an endowed lectureship.<\/li>\n
                          • Naming Rights for Capital Projects:<\/strong>\n
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                            • Naming rights for new facilities require at least fifty-one percent (51%) of the total construction costs to be committed and secured by the donor.<\/li>\n
                            • Naming rights for a building requiring major renovations shall be subject to the same policy of fifty-one percent (51%) that applies to new construction.<\/li>\n <\/ul>\n <\/li>\n <\/ul>\n <\/li>\n
                            • The University reserves the right to adjust these minimum gift levels as deemed necessary.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                              Naming Procedures <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                              • Proposal:<\/strong> Naming proposals may originate from:\n
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                                • Donors who express interest in naming opportunities.<\/li>\n
                                • University officials who identify potential naming opportunities.<\/li>\n
                                • Faculty, staff, or alumni who suggest individuals or entities for recognition.<\/li>\n <\/ul>\n <\/li>\n
                                • Review:<\/strong> All naming proposals will be reviewed by the Office of Advancement & External Engagement to ensure compliance with this policy and to assess the proposal’s alignment with University priorities.<\/li>\n
                                • Consultation:<\/strong> The Office of Advancement & External Engagement will consult with relevant University stakeholders, such as:\n
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                                  • Academic deans or department heads (for naming related to academic programs).<\/li>\n
                                  • Facilities management (for naming of buildings or spaces).<\/li>\n
                                  • Legal counsel (to ensure legal compliance).<\/li>\n <\/ul>\n <\/li>\n
                                  • Recommendation:<\/strong> The President will review the naming proposal and, if appropriate, make a recommendation to the Board of Trustees.<\/li>\n
                                  • Approval:<\/strong> The Board of Trustees will review the President’s recommendation and make the final decision on naming approval.<\/li>\n
                                  • Gift Agreement:<\/strong> A formal gift agreement will be executed between the University and the donor, specifying:\n
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                                    • The name of the program, facility, or entity.<\/li>\n
                                    • The purpose of the gift.<\/li>\n
                                    • The amount and timing of the gift.<\/li>\n
                                    • Any specific terms or conditions related to the naming.<\/li>\n
                                    • Hampton University representative(s) authorized to endorse such agreements.<\/li>\n <\/ul>\n <\/li>\n
                                    • Public Announcement:<\/strong> The University may choose to publicly announce the naming in a manner appropriate to the significance of the gift and the naming opportunity.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                                      Naming Rights and Duration <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                                      • Naming rights are typically granted in perpetuity, subject to the University’s right to:\n
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                                        • Modify or remove the name if circumstances warrant (e.g., changes in University mission, legal requirements, or significant reputational issues related to the honoree).<\/li>\n
                                        • Relocate the named program or activity if necessary for academic or administrative reasons.<\/li>\n <\/ul>\n <\/li>\n
                                        • The University will make reasonable efforts to consult with the donor or their representatives regarding any proposed changes to naming rights.<\/li>\n
                                        • Naming rights are not transferable by the donor.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                                          Unacceptable Naming <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                                          • The University will not approve naming that:\n
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                                            • Violates any laws or University policies.<\/li>\n
                                            • Promotes discrimination or hatred.<\/li>\n
                                            • Compromises the University’s academic integrity.<\/li>\n
                                            • Creates a conflict of interest.<\/li>\n
                                            • May reasonably be expected to cause damage to the reputation of the University.<\/li>\n <\/ul>\n <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                                              • This policy will be reviewed periodically and updated as needed to ensure its effectiveness and alignment with best practices.<\/li>\n
                                              • Amendments to this policy must be approved by the Board of Trustees.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t