The Digital Outreach Coordinator supports the creation and dissemination of digital content across the Hampton University Museum’s website and social media channels to serve a variety of the Museum and Archives needs.  Reports to the Director and work cooperatively with Curators, Visitor Services and Special Events.  They liaise with Hampton University’s PR and Web team departments to ensure consistent institutional voice and accurate content.

Job Duties:

• Manage and create main social media platforms: Facebook, Instagram, Twitter, YouTube by writing text, selecting images, making short videos for social media, and creating special features like custom graphics and Instagram Stories.
• Oversee and coordinate the museum’s comprehensive Digital Editorial Calendar.
• Respond to visitor comments and questions through social media.
• Collaborate with other departments to support and promote in-person and virtual programming and campaigns, such as Tree House, Lift Every Voice and Sing, The Director’s Teas and programs generated by the team.
• Track goals and metrics to measure social media success and draft reports.
• Stay up to date on current social media trends and bring new ideas to HUM.
• Help to streamline and create digital content and educational programs to include recording programs.
• Serve as the liaison between Public Relations and the Web Team, posting programs online, gathering pre-and post-data.
• Boost awareness of the Hampton University Museum, broaden reach, and share content more widely with relevant audiences, including but not limited to students, parents, faculty, staff, and neighbors.
• Provide onsite support, and troubleshooting during events.
• Assist with developing new ideas to promote the Museum Membership program.
• Write press releases.
• Other duties as assigned.

Qualifications:

• Bachelor’s Degree or equivalent work experience in related field.
• A highly motivated, confident, self-starter with demonstrated excellence in communication and customer service skills.
• Ability to develop and maintain appropriate relationships with potential referral resources and customers.
• Ability to develop marketing plans including evaluation and assessment of marketing activities.
• Proficient in the use of computer programs/applications and all social media platforms.
• Experience in Museum educational programming and curriculum.
• Must be able to communicate effectively orally and in writing.
• Experience working in galleries and museums.
• Willingness to work independently and as a team.
• Must be able to lift and/or carry 25 lbs..