{"id":3525,"date":"2024-08-12T13:47:14","date_gmt":"2024-08-12T13:47:14","guid":{"rendered":"https:\/\/home.hamptonu.edu\/hr\/?p=3525"},"modified":"2024-08-19T15:33:41","modified_gmt":"2024-08-19T15:33:41","slug":"assistant-athletic-director-fan-engagement-sports-marketing-and-promotions-athletics","status":"publish","type":"post","link":"https:\/\/home.hamptonu.edu\/hr\/2024\/08\/12\/assistant-athletic-director-fan-engagement-sports-marketing-and-promotions-athletics\/","title":{"rendered":"Assistant Athletic Director, Fan Engagement of Sports Marketing and Promotions- Athletics"},"content":{"rendered":"\n<p>The Assistant Athletic Director for Fan Engagement, Sports Marketing and Promotions will work directly with the Deputy Director of Athletics  for External Affairs to develop and implement comprehensive marketing plans to drive revenue and attendance for Hampton Pirates Athletics. This position will leverage traditional and digital marketing and advertising tactics including email campaigns, paid media, lead generation, and community outreach to grow the Hampton Pirates fan base in the Hampton Roads area. This role will be work closely with other external units to accomplish department goals of increasing ticket sales, fundraising, and sponsorship revenue.<\/p>\n\n\n\n<p><strong>Job Duties:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead development and execution of marketing plans to drive revenue and attendance for home events for Hampton Pirates varsity sports<\/li>\n\n\n\n<li>Create comprehensive advertising and marketing strategies to drive ticket revenue for football, men\u2019s basketball and women\u2019s basketball<\/li>\n\n\n\n<li>Oversee all in-game elements for home events with leadership on football games; writing scripts and timelines to coordinate promotions, presentations, videoboard, music, entertainment, etc.<\/li>\n\n\n\n<li>Assist in the recruiting, training and scheduling of graduate assistants and undergraduate marketing staff.<\/li>\n\n\n\n<li>Leverage traditional advertising with digital and social media marketing campaigns (website, Facebook, Twitter, Instagram)<\/li>\n\n\n\n<li>Work with ticket sales and service staff to create email marketing strategy<\/li>\n\n\n\n<li>Collaborate with sponsorship staff to create valuable inventory and ensure activations are executed and tracked appropriately<\/li>\n\n\n\n<li>Serve as the primary contact for community outreach requests (mascot appearances, donation requests, etc.)<\/li>\n\n\n\n<li>Embodies the Hampton University core values: integrity, respect, decency, dignity, and responsibility.<\/li>\n\n\n\n<li>Performs other duties as assigned.<\/li>\n<\/ul>\n\n\n\n<p><strong>Requirements:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bachelor\u2019s degree in marketing or sports management<\/li>\n\n\n\n<li>4+ years of previous relevant experience in marketing, ticket sales, and\/or Fan Experience<\/li>\n\n\n\n<li>Extensive functional knowledge of marketing<\/li>\n\n\n\n<li>Experience collaborating with coaches and serving student athletes.<\/li>\n\n\n\n<li>Strong interpersonal and communication skills<\/li>\n\n\n\n<li>Presentation, planning and project management skills.<\/li>\n\n\n\n<li>A knowledge of NCAA rules and regulations with a history of compliance<\/li>\n<\/ul>\n\n\n\n<p><strong>Qualifications:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Master\u2019s Degree<\/li>\n\n\n\n<li>Experience using the Adobe Creative Cloud Suite, focus on Photoshop and Premiere&nbsp;&nbsp;<\/li>\n\n\n\n<li>Experience leading and supervising the work of junior staff and interns.&nbsp;&nbsp;<\/li>\n\n\n\n<li>A demonstrated commitment to innovation and creativity&nbsp;&nbsp;<\/li>\n\n\n\n<li>Skills to think critically of new ideas that can support strategic plan development and execution.&nbsp;&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Assistant Athletic Director for Fan Engagement, Sports Marketing and Promotions will work directly with the Deputy Director of Athletics for External Affairs to develop and implement comprehensive marketing plans to drive revenue and attendance for Hampton Pirates Athletics. This position will leverage traditional and digital marketing and advertising tactics including email campaigns, paid media, [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-3525","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Assistant Athletic Director, Fan Engagement of Sports Marketing and Promotions- Athletics - Human Resources<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/home.hamptonu.edu\/hr\/2024\/08\/12\/assistant-athletic-director-fan-engagement-sports-marketing-and-promotions-athletics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assistant Athletic Director, Fan Engagement of Sports Marketing and Promotions- Athletics - Human Resources\" \/>\n<meta property=\"og:description\" content=\"The Assistant Athletic Director for Fan Engagement, Sports Marketing and Promotions will work directly with the Deputy Director of Athletics for External Affairs to develop and implement comprehensive marketing plans to drive revenue and attendance for Hampton Pirates Athletics. 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