The Department of Marketing

The Marketing program extends the mission of the University and the School of Business through the education of students in the field of marketing with a global orientation. The program goal is to strengthen the student’s abilities to communicate effectively, solve problems, make decisions, analyze, and critically assess concepts and issues in marketing. The program strives to provide an environment that continues to develop the intellectual, emotional and professional growth of its students.

Marketing Minor Requirements:
The minor in Marketing requires eighteen (18) semester hours of courses in the Marketing (MKT) Program.

Marketing Major Degree Requirements:
The program in Marketing offers two tracks that lead to the Bachelor of Science degree. One program is for students with a specific emphasis in Professional Tennis Management and is described below.

View the Marketing Curriculum »