Success in the accumulation of wealth is as rare as the buffalo nickel noted in the logo. The steep steps income, savings, investments, and wealth symbolize the difficulty of building wealth in the “community”.

The silhouette of the jet (stealth bomber) in the upper half of the logo breaking through the clouds represents the breaking free from the economic ignorance toward the upward movement of family and community wealth.

The color white embodies innovation and integrity while the colors silver/gray represents maturity (the HU Business School was established in 1898) and brown equals the color of the hard wood or “quality” of our programs.