The Office of Advancement and External Engagement is enhancing its digital infrastructure to better support fundraising, donor stewardship, and strategic outreach. These technology upgrades will streamline operations, expand data-driven decision-making, and strengthen long-term engagement with alumni, partners, and supporters.
A suite of modern platforms—each serving a distinct role—will work together to create a cohesive, efficient, and future-focused advancement ecosystem.
Blackbaud Raiser’s Edge
Serves as “The Hub” and centralized platform for all donor data.
EAB
Primary campaign advisory partner; provides critical data mining and cultivation strategies.
Gravyty
Drives AI-powered fundraising and personalized digital engagement to scale outreach.
FreeWill
Expands the planned giving and bequest pipeline via online estate planning tools.
Blue Ridge Data
Executes targeted data cleansing to identify high-capacity cohorts like C-Suite executives.
These technology enhancements represent a significant step forward in modernizing advancement operations. By integrating innovative tools and expert advisory partners, the Office of Advancement and External Engagement is positioned to elevate donor engagement, strengthen campaign strategy, and support meaningful growth across the institution.