The Digital Media Manager is a newly created professional position responsible for setting content strategy and driving engagement on the University’s social platforms. (S)/He possesses a knack for storytelling, a keen eye for design, and an ability to analyze what does well with an audience—and what doesn’t. This position is also expected to demonstrate the capacity to effectively communicate to stakeholders of various demographics.

Job Duties:

• Develop, maintain, and optimize social media platform strategies, including establishing presence on emerging platforms.
• Define key performance indicators (KPIs) for social media campaigns.
• Monitor search engine optimization (SEO) and web traffic metrics.
• Proactively increase social traffic, growth, and engagement performance across platforms.
• Create and review organic social and video content, driving traffic and growth targets.
• Implement and manage paid social campaigns across multiple platforms, when necessary.
• Transform key data into actionable insights for all content stakeholders and assist in managing the social platform relationships (i.e., Instagram, Facebook, LinkedIn, and Twitter).
• Proactively identify and enhance poor performing content and social-channel engagement.
• Provide editorial and marketing teams with strategic and tactical support.
• Edit video assignments, radio scripts, web and social media postings.

Qualifications: 

• Capacity to work independently.
• Excellent analytical skills, comfortable working with data-driven research and opinions.
• Knowledge of marketing tools such as Sprout, Canva, SmugMug, Cision and Hootsuite.

• Ability to consult with campus clients about objectives and requirements of projects.
• Ability to formulate a plan and present it to senior management or a campus client.
• Ability to remain fully informed on market trends and implement best practices.
• Liaise with communications and creative teams to complement/amplify branding and promotional materials.

Qualifications:

• Comfort level driving action in ambiguous or evolving situations, processes new information quickly and adjusts strategies; accordingly, displays situational adaptability.
• Possesses professional maturity, sound judgment, good analytical skills and the ability to make quality decisions to protect the university’s reputation when necessary.
• Ability to be detail oriented with excellent time management and organizational skills.
• Ability to foster a cooperative work environment.
• Ability to represent the Division or chair committees, councils, and task forces.

Requirements: 

• Bachelor’s degree in Digital Media, Graphic or Video Production, Print or Broadcast Journalism, or a related field such as Public Relations, Strategic Communications or Marketing.
• 3 years of work experience.

Preferred Qualifications:

• Educational and/or professional experience at R1 University.
• Experience in technology driven environment.
• Direct experience working with non-profit, government, fundraising, and/or scientific audiences.