University Relations
Brand Guidelines
Hampton's Marketing Lockups
Want to create newsletters, swag, posters, and more that incorporate that “Hampton look”? Check out the branding guidelines below.
Why the Lockup?
Hampton University’s logo is a powerful symbol of its visual identity, fostering instant recognition while embodying the institution’s core values and mission. The Hampton University brand naturally ties into our rich history, academic excellence, and unwavering commitment to its students and community.
Primary Logo
The brand logo identifies Hampton University. Use this logo to represent our location, signage, products, and merchandise.
This logo is a carefully crafted piece of locked artwork and should not be altered in any way.
Primary Logo Usage
Primary usage on white background
Blue and White are the primary colors and should be used most often.
White on black or anthracite
Blue should not be used on black or anthracite and vice-versa without express permission from the Brand & Creative Office.
Primary usage on white background
Blue and White are the primary colors and should be used most often.
White on black or anthracite
Blue should not be used on black or anthracite and vice-versa without express permission from the Brand & Creative Office.
Blue on silver
Blue may also be used on a silver background.
Athletics Logo
HU Block Logo
The HU Block Logo is appropriate to use in cases where space will not permit the use of the Intercollegiate Logo.
Intercollegiate Logo
This logo is used solely for the promotion of Hampton University sports programs.
Primary Colors
Hampton Blue
HEX #004ADD
C95 M72 Y0 K0
PMS: 293 C
C95 M72 Y0 K0
PMS: 293 C
Hampton Ice
HEX #F3F8FC
C3 M1 Y0 K0
C3 M1 Y0 K0
Secondary Colors
Hampton Classic Blue
HEX #02275A
C100 M90 Y35 K32
PMS: 103-16
C100 M90 Y35 K32
PMS: 103-16
Hampton Grey
HEX #BEBFC3
C25 M19 Y18 K0
PMS: P 179-9U
C25 M19 Y18 K0
PMS: P 179-9U
Body Text Color
Anchor Grey
HEX #353A3C
C73 M62 Y60 K52
PMS: 179-15 C
C73 M62 Y60 K52
PMS: 179-15 C
School and department marketing lockups
Marketing lockups give our schools, departments, and various campus units a way to showcase their unique identity while still staying connected to the wider Hampton University family.
As a reminder, the circular Hampton University seals should be kept for internal or official documents only – they aren’t designed public consumption.
The Official Seal
The Official Seal is ONLY reserved for use in the following official university documents:
- Academic Degrees
- Legal Documents
- Proposals to the Commonwealth
- Ceremonial Occasions programs
- Official Resolutions
- Documents from the Office of the President
Scaling
The logo should be well balanced and in proportion — not too large or too small on the page or screen.
Recommended minimum size is 30 pixels for screen, and .25 inches in print.
Recommended minimum size is 30 pixels for screen, and .25 inches in print.
Clear Space
Don’t crowd the logo. When placing other elements nearby, ensure minimum clear space for brand consistency.
Clear space can be measured using the width of the tower logo. See example.
Clear space can be measured using the width of the tower logo. See example.
Typeface
Bio Sans is a clean, modern sans-serif typeface selected to reflect Hampton University’s forward-thinking identity while maintaining clarity and professionalism across digital and print platforms.
If Bio Sans is not available, Montserrat may be used as a secondary font.
If Bio Sans is not available, Montserrat may be used as a secondary font.
Bio Sans
Adobe TypeFace
Bio Sans ExtraLight
Bio Sans Light
Bio Sans Regular
Bio Sans SemiBold
Bio Sans Bold
Bio Sans ExtraBold
Logo Misuses to Avoid
Incorrect Sizing
When resizing the logo, do not distort it in any fashion.
Opacity
In most cases the Hampton University identity should be used at 100% opacity.
Editing the Logo
Do not use any fraction of the the word mark or logo.
Altering of Color
Use only the approved color options for the University logo.
Drop Shadows
Do not add shadows or a stroke behind or around the logo.
Beveled Edges
Do not add 3D effects or other effects to the logo.