Sign Up TodAy
Days
Hours
Minutes
Seconds
Reserve Your Place NoW
- Presentations
- Guest Speakers
- Inforrmation Sessions
Marketing
Department of Marketing
The Department of Marketing prepares students to excel in today’s competitive business environment through a blend of academic rigor and real-world application. The curriculum spans key areas including advertising, consumer behavior, marketing research, sales management, international marketing, and digital and social media marketing, allowing students to build both breadth and specialization.
Students strengthen their communication, analytical, and strategic thinking skills by developing marketing plans, engaging in team-based projects, and participating in case competitions with corporate and nonprofit partners. A required internship ensures hands-on experience, bridging theory and practice while exposing students to real business challenges.
Through industry engagement, guest speakers, and alumni interaction, students gain valuable insights and professional networks. Additionally, opportunities to earn certifications such as Google Analytics and Amazon Ads provide a competitive edge.
The program is designed to cultivate well-rounded marketing professionals equipped to think critically, communicate effectively, and lead with confidence in a rapidly evolving marketplace.
Marketing Minor Requirements
The minor in Marketing requires eighteen (18) semester hours of courses in the Marketing (MKT) Program.
Marketing Major Degree Requirements
Marketing majors must take 120 credit hours as outlined in the course catalog.
ALUMNI SPOTLIGHT:
Marketing Graduate
Keri Quillin
” My passion has always been people, and Hampton helped me transform that natural affinity into a successful career. Through the JTG School of Business, I explored all facets of a business career, sharpening my skills and discovering my passion for marketing—the perfect intersection of consumer psychology and creative expression.