Edith brings more than 30 years’ experience in brand management, advertising, integrated marketing, and market research. She has led numerous branding initiatives for corporations, associations, and non-profits, including Windsor Communities, Crystal Run Hospital, Fannie Mae, Yes& Agency, United States Coast Guard, Department of Transportation, NAFSA, ASAE and more. Her expertise spans strategy, stakeholder research, brand creative testing, messaging, and brand implementation. She holds a Bachelor of Arts Degree in Mass Media, magna cum laude, from Hampton University and a Master’s Degree in Journalism from Ohio State University.
