Hampton University Online
1 Year MBA Program

Crafted to offer a thorough grasp and interpretation of financial statements pertaining to publicly traded firms. This course delves into advanced concepts and tools essential for assessing a firm’s financial performance, efficiency, and adherence to FASB regulations. Mastery of these skills is indispensable for all stakeholders relying on financial statements for decision-making purposes.

This course thoroughly examines every facet of marketing functions within a firm, encompassing fundamental managerial duties such as analyzing consumer demand, identifying target markets, devising strategies, and integrating diverse marketing tools in the marketing mix – including product offerings, pricing, promotion, and distribution. Through comprehensive analysis, you’ll grasp the significance of marketing in various aspects like identifying consumer demands, selecting target markets, and fostering product development and brand establishment. Develop skills to apply analytical concepts and marketing tools to decisions like segmentation and targeting, branding, pricing, distribution, and promotion. You’ll cultivate skills to apply analytical concepts and marketing tools to decisions including segmentation and targeting, branding, pricing, distribution, and promotion.

This course focuses on building models and solving problems using economic analysis within decision-making scenarios. Gain insight into the core principles of managerial economics and its practical applications in organizational decision-making. Serving as a conduit between theoretical microeconomic concepts and managerial practices, the course integrates diverse quantitative methods with fundamental microeconomic principles pertinent to decision-making in both private and public sectors. Throughout the curriculum, significant emphasis is placed on the significance of marginal analysis. Develop critical thinking and problem-solving abilities through the examination of managerial economics case studies and real-world scenarios.

Acquire a comprehensive understanding of statistics and associated mathematical tools essential for effective decision-making, encompassing both descriptive and inferential statistics. Analyze and process business data, employing visualization and summary measures for comprehensive data description. Utilize statistical methods to make predictions and informed business decisions. Additionally, conduct basic data analysis using Excel, evaluate the efficacy of statistical analyses, and apply fundamental forecasting and linear programming techniques in business contexts.

In this course, students delve into the development of policies and strategies at the general manager level. They examine the execution and assessment of decisions and initiatives aimed at guiding an organization towards its long-term goals. This holistic approach involves strategic analysis, synthesizing insights from diverse courses, utilizing the case method to explore enterprise management, and addressing strategy formulation, implementation, evaluation, policy, and strategy itself. You will showcase proficiency in conducting thorough strategic analysis, which includes industry assessment, environmental scanning, and internal capability evaluation. You will also apply various strategic frameworks, such as SWOT analysis, Porter’s Five Forces, and the BCG Matrix, to analyze and formulate effective business strategies.  

Throughout this course, students will acquaint themselves with the principles and techniques involved in designing and developing management information and decision support systems via systems analysis. This entails utilizing advanced integrated spreadsheet programs for applications in marketing, finance, production/operations, and overall business management. Students will delve into the influence of information systems on various business functions and assess how they impact fundamental areas such as finance, accounting, human resources, and operations. Furthermore, they will scrutinize trends in information systems, examine the role of emerging technologies in business, and speculate on the future impact of these trends on business functions.