Mielle Organics Founder & CEO Monique Rodriguez Talks Entrepreneurship, Empowerment, Excellence at Opening Convocation

On September 29, the Hampton University community gathered to celebrate the start of the university’s 81st academic year. This year’s Convocation ceremony united students who journeyed to Hampton from nearly every corner of the United States and far-flung reaches of the globe. Together, they ushered in a new chapter in Hampton’s storied legacy.

In keeping with time-honored tradition, Hampton University President Darrell K. Williams opened the ceremony with a warm and gracious welcome, addressing the students, their families, and esteemed guests gathered for this significant occasion. In his remarks, he extended a heartfelt greeting to local dignitaries, including Congressman Bobby Scott, Senator Mamie Locke, City of Hampton Mayor Donnie Tuck, City of Newport News Mayor Phillip Jones, Trustee Buddy David, Trustee Calvin Butts, Vice Mayor Jimmy Gray, and Councilman Steven Brown, recognizing their presence and support as a reflection of the strong ties between Hampton University and the surrounding community.

Monique Rodriguez, CEO and founder of Mielle Organics, captivated the audience with her powerful story of resilience, entrepreneurship, and purpose-driven success. Rodriguez’s journey from a registered nurse to the helm of a multimillion-dollar business resonated deeply with the Hampton community. Her message, rooted in faith, perseverance, and the importance of embracing one’s unique path, struck a chord with the university’s commitment to fostering both academic and personal growth and excellence.

Rodriguez opened her speech by reflecting on the unexpected twists in her life, including how a personal tragedy led to the creation of Mielle Organics, now regarded as one of the fastest-growing beauty brands in the world. After losing her son, Rodriguez turned to her passion for hair care as a form of healing. “What started as a way to find peace through mixing natural ingredients in my kitchen has become a purpose-driven mission to empower women through beauty,” she shared.

Hampton University President Darrell K. Williams offered remarks with words of praise for her accomplishments and for the message she delivered. “Monique Rodriguez embodies the spirit of Hampton University: strength, innovation, and an unwavering commitment to excellence,” he said. “Her story reminds us all that no matter the challenges we face, we have the power to rise above and make an impact on the world around us.”

Rodriguez also spoke candidly about her experience as a Black female founder, navigating the challenges of the entrepreneurial world where funding and support for women of color often lag behind. “As Black women, we are the fastest-growing group of entrepreneurs in the country, yet we receive less than 1 percent of venture capital funding,” she noted. Generating tens of billions in revenue, Black women account for 42 percent of new women-owned businesses. However, despite their innovation and leadership, they receive only a fraction of the funding that their counterparts do.

Rodriguez’s journey as a businesswoman breaking barriers in a predominantly male and white industry was not without its challenges, but she used her experience as fuel for her determination. “I made a decision early on that nothing would stop me. I knew I had something special to offer, and I wasn’t going to let lack of resources or traditional business roadblocks deter me.” She shared her vision of growing and scaling Mielle Organics globally, already expanding into international markets while maintaining her brand’s deep roots in authenticity and community empowerment. “My goal is to create a global beauty brand that not only delivers quality products but also gives back to the community, empowering the next generation of entrepreneurs.”

Her entrepreneurial advice was especially poignant for Hampton’s students, many of whom are pursuing careers in business, STEM, and other fields where innovation and leadership are key. Rodriguez highlighted the value of education and the importance of being a lifelong learner. “Your degree is just the beginning. Never stop learning, and always be curious. Your growth doesn’t stop when you leave these halls.”

Rodriguez also spoke passionately about her commitment to giving back to the community, noting how Mielle Organics has become not only a beauty brand but also a vehicle for economic empowerment. Through the Mielle Cares Foundation, Rodriguez has dedicated resources to uplifting female entrepreneurs and providing scholarships for young Black women pursuing higher education. “It’s not just about building a successful company, it’s about building a legacy that makes an impact,” she said.

Rodriguez’s speech was a call to action for the students, reminding them that they have the power to shape their futures. She closed with words of wisdom that left a lasting impression: “Don’t let fear or doubt hold you back. You were made for greatness. Walk boldly into your purpose and be the change you want to see in the world.”

The ceremony was also marked by the recognition of outstanding faculty members, with Dr. Juritsa Ford receiving the prestigious E.L. Hamm Sr. Distinguished Teaching Award. Dr. Ford, a beloved professor in the School of Business, was honored for her exceptional dedication to teaching and her unwavering commitment to student success. Her passion for business and innovative approach in the classroom have made her a role model for both students and colleagues.

Presented by Executive Vice President and Provost Betty H. Stewart, Ph.D., the annual award celebrates excellence in teaching, mentorship, and academic innovation. “It’s mentors and teachers like Dr. Ford who light the way for the next generation of leaders,” Stewart said, emphasizing the profound impact of her contributions on the entire Hampton community.

Hampton’s strategic plan for Elevating Hampton Excellence begins with the entire community—because the journey to greatness is fueled by the passion, purpose, and potential of every member. Our students are the architects of Hampton’s future, fueled by the legacy of excellence.

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