Is AI Truly Color Blind? Hampton University Scripps Howard School of Journalism & Communication Dean Julia Wilson Explores Bias in Generative Technology 

Artificial intelligence (AI) has rapidly become a cornerstone of modern innovation, yet its impact is far from uniform across communities. For Hampton University Dean Julia Wilson of the Scripps Howard School of Journalism and Communication, these disparities are a call to action. In her essay, Is AI Color Blind?, featured in the University of Southern California’s (USC) prestigious Relevance Report on Artificial Intelligence, Wilson examines the intersection of AI, race, and ethics, raising vital questions about inclusivity in emerging technologies. 

“I chose to write about AI bias after learning how generative AI impacts communities of color, especially Black communities,” Wilson shared. “Due to much of the data used to program the algorithms in AI, some apps continue to perpetuate historical racial biases.” 

Wilson collaborated with Krystian Fernandez, an exceptional USC graduate student, to conduct research that substantiated her hypothesis. Their work highlights how the structural inequities baked into AI datasets mirror and perpetuate systemic disparities, making the issue urgent for technologists, policymakers, and communication leaders alike. 

Wilson’s essay represents more than academic critique; it’s a call for a paradigm shift. She advocates for diverse voices in the development of AI systems and underscores the ethical responsibility of those shaping technology’s future. “The conversation about AI cannot exist in a vacuum,” she argues. “We must consider who is programming the systems, what biases they carry, and how those biases affect underrepresented communities.” 

As a globally recognized advocate for equitable media practices and investigative journalism, Wilson is no stranger to leading conversations that challenge conventional norms. Her work at Hampton University inspires a new generation of communicators to think critically about the ethical implications of technology. Under her guidance, students and faculty alike are contributing to a broader dialogue on fairness and accountability in AI. 

By raising critical questions about AI’s inclusivity, Wilson’s essay not only adds to the growing body of work on ethical AI practices but also sets a standard for interdisciplinary collaboration. Her insights resonate beyond academia, urging industries and governments to address biases that can amplify inequality. 

In her own words, “We have a responsibility to ensure AI serves all communities equitably.” And with leaders like Wilson driving the conversation, the path toward a more inclusive technological future looks brighter. 

The USC Relevance Report, produced by the Annenberg School for Communication and Journalism, is an annual publication that gathers insights from industry leaders and scholars who serve on the Advisory Board of USC’s Center for PR to explore current and emerging trends shaping society and media. Dean Wilson’s contribution to her alma mater’s publication, highlights Hampton University’s commitment to thought leadership and innovation in addressing critical global challenges.  

President Darrell K. Williams applauded Dean Wilson’s inclusion in the prestigious report, stating, “Dean Wilson exemplifies the spirit of Hampton University—where excellence, advocacy, and leadership converge. Her work in this space is a critical in driving necessary conversations about technology and equity.”  

Dean Julia Wilson is a respected proponent on AI fairness, media equity, and inclusive communication practices. She is available for media commentary and interviews. For inquiries, please contact Mahogany Waldon in the Office of University Relations, at mahogany.waldon@hamptonu.edu or 757-727-5987.     

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