HAMPTON, Va. (Nov. 18, 2024)—Hampton Athletics and Mielle are proud to announce a multi-year partnership with the Hampton University women’s basketball team, reinforcing their commitment to empowering women in sports and championing HBCU excellence. Mielle will make an initial gift of $200,000, and through its philanthropic arm, Mielle Cares, the company will establish a $100,000 endowed scholarship to support student-athletes. Additionally, the partnership includes a WNBA-led mentorship program aimed at fostering leadership and development both on and off the court.
“At Hampton University, we take immense pride in our legacy of excellence both on and off the court,” said Anthony D. Henderson, Sr., Director of Intercollegiate Athletics. “This groundbreaking partnership with Mielle represents more than just a partnership—it’s a celebration of HBCU Athletics and a commitment to the success of our student-athletes. By investing in scholarships, mentorship, and opportunities that uplift our players, Mielle is helping to pave the way for a brighter future for women’s basketball and the entire HBCU community. We are grateful for their vision and dedication to empowering the next generation of leaders.”
Celebrating its 50th year as an intercollegiate sport, Hampton University women’s basketball is one of the most decorated programs among HBCUs. The Lady Pirates boast 16 NCAA tournament appearances—the most of any HBCU women’s basketball program—and 13 conference titles in their storied history.
“We’re honored to partner with Mielle,” said Tamisha Augustin, Hampton women’s basketball head coach. “Mielle is an innovator in textured hair products and care. We value our relationship and appreciate their efforts in proudly contributing to the success of our program.”
In just 10 years, Mielle has reached unprecedented heights as the fastest-growing global textured hair care brand by offering innovative, affordable, and high-quality hair care products crafted especially for textured hair. Mielle understands the importance of giving back and nurturing partnerships to foster mutual growth and build a lasting legacy. As the Official Textured Hair Care Partner of the WNBA, Mielle celebrates the beauty of textured hair, offering high-performing products for high performers.
Monique Rodriguez, CEO of Mielle, also shared her excitement about the partnership. “We’re thrilled to announce our multi-year partnership with the Hampton University Lady Pirates basketball team. As champions of women in sports and HBCU excellence, we’re pleased to support these trailblazing athletes who continue to break barriers and are credited with the most NCAA tournament appearances among HBCU women’s basketball programs! We are proud collaborators in empowering the next generation of athletes who will shape the future with confidence and pride in their textured hair. Let’s Go Pirates!”
About Mielle Organics
Founded in 2014 by CEO Monique Rodriguez, Mielle is a popular Black-founded, woman-led global beauty brand that is rooted in natural ingredients. With a heavy emphasis on incorporating healthier ingredients as its “roots-to-results” approach, Mielle Organics’ collection of beauty products is designed for Black women. Their products can be found in more than 100,000 stores across the U.S. in retailers such as Ulta Beauty, Sally Beauty, Target, CVS, Rite Aid, Walgreens, and Walmart.
Elevating Hampton Excellence
Hampton University’s strategic initiative is aimed at fostering a culture of academic rigor, innovation, and community engagement. Rooted in the University’s commitment to excellence, this 10-year plan seeks to enhance educational offerings, expand research opportunities, and empower students to become leaders in their fields. Through innovative programs, commitment to producing groundbreaking research, collaboration with industry partners, and a focus on social mobility, Elevating Hampton Excellence strives to create an inclusive environment where all students can thrive. This initiative embodies Hampton’s mission to transform lives, uplift communities, and elevate the collective potential of its students, faculty, and alumni.
About Hampton University
Hampton University, nestled along the scenic shores of Hampton, Virginia, is a dynamic historically Black institution with a storied legacy of academic excellence, pioneering research, and dedicated community service. Here, students discover an empowering environment that fuels their ambitions, nurtures their potential, and inspires them to rise, lead, and excel.
Founded in 1868, Hampton combines a robust liberal arts education with a strong emphasis on scientific and professional disciplines, offering a wide range of distinctive programs, including leading-edge degrees in STEM, business, arts, and health sciences. The University is at the forefront of research in areas such as atmospheric science, cancer treatment, and cybersecurity, driving innovation that impacts the world. Contributing $530 million annually to both the regional and the Commonwealth of Virginia’s economy, Hampton plays a vital role in regional development while championing diversity, inclusion, and opportunity.
Recognized by Money Magazine as one of the “Best Colleges in America” and honored by Coastal Virginia as the “Best Private College,” Hampton University is a close-knit community of learners and educators representing 44 states and 32 territories and nations. Committed to nurturing intellectual curiosity, critical thinking, and global citizenship, Hampton prepares its students to lead and thrive in an evolving world. For more information, visit www.hamptonu.edu.
