Homecoming festivities drives visitor spending, job creation, more
HAMPTON, VA – With over 90 years of Homecoming excellence (Hampton University has officially celebrated homecoming as far back as 1928,) the annual Homecoming celebration at Hampton University is more than just a time for alumni reunions and student festivities—it’s a major economic driver for the Coastal Virginia region. The U.S. economy depends on the contributions of HBCUs. These institutions of higher education continue to drive growth, innovation, jobs, and more while overcoming decades of systemic racism and gross underfunding.
According to recent estimates, Hampton University’s Homecoming events generate millions of dollars in revenue for local businesses and contribute significantly to the economic vitality of the community.
A Boost to the Local Economy
Homecoming draws thousands of alumni, families, and visitors to the City of Hampton, with an estimated attendance of over 18,000 people at last year’s festivities. This year’s projections indicate a similar, if not larger, impact. The influx of visitors during Homecoming results in increased spending at local hotels, restaurants, retail shops, transportation services, and entertainment venues.
Hampton University, with a legacy spanning more than 155 years, continues to be a key economic engine, contributing an impressive $530 million in economic impact to the Coastal Virginia community. New preliminary findings reveal that the HBCU’s influence extends far beyond the classroom, transforming the local economy and supporting thousands of jobs in the region.
According to a recent UNCF report, Hampton University ranks as the number one HBCU in economic impact in the Commonwealth of Virginia, while standing among the top historically Black colleges and universities (HBCUs) in the nation for economic contributions. This significant impact is fueled by Hampton’s operational spending, wages, and institutional purchases, which support local businesses and stimulate the regional economy. Additionally, the indirect effects—from student spending to the influx of visitors to campus—create a ripple effect that generates millions more in sustained economic activity.
Tourism and Community Engagement
The influx of visitors to the Hampton Roads area during Homecoming extends beyond the campus. Many guests take the opportunity to explore local attractions such as the Virginia Air and Space Science Center, Fort Monroe, the Peninsula Town Center, and the Downtown Hampton district. This added tourism further boosts the region’s visibility and contributes to its reputation as a cultural hub.
In addition to its economic impact, Hampton University’s Homecoming strengthens the bonds between the University and the surrounding community. The events, which include the highly anticipated football game, cultural performances, and the Homecoming parade, create a sense of pride and celebration that benefits both residents and visitors.
Based on data from Arrivalist, Virginia is the number one origin market of visitors from Homecoming with over 7,500 trips to the destination, with 50 percent of visitors making Homecoming an overnight stay, and more than 30 percent of visitors opting for a daytrip.
According to the same data source, the top ten origin markets for Homecoming visitors by volume are:
- Virginia
- Maryland
- North Carolina
- Ohio
- South Carolina
- Texas
- Rhode Island
- New Jersey
- Oklahoma
- Florida
Salaries After Graduation
Hampton University ranks third highest for alumni salaries in 2024, soaring $11,000 above the median for Black college graduates in Virginia according to data by Black Enterprise. Hampton University graduates are positioned for competitive salaries in the job market, thanks to the university’s strong academic programs and emphasis on career readiness. The university’s strong alumni network and career development services further support students in landing well-paying jobs soon after graduation. As a result, Hampton alumni often find themselves on a promising path towards financial stability and upward mobility shortly after completing their degrees. Many of these students become donors to the university, expounding on the importance of giving back, especially during Homecoming season.
Partners and Sponsors
Hampton University is proud to recognize the vital support of our 2024 Homecoming sponsors, whose contributions not only enhance the celebration of our institution, but also serve as key drivers of educational, business and economic growth within our community. Their generous investments help create enriching opportunities for our students, empowering the next generation of leaders, while simultaneously boosting the local economy through engagement and partnerships. We extend our deepest gratitude to these visionary sponsors for their commitment to advancing Hampton University’s legacy of excellence and supporting our mission to cultivate innovation, leadership, and success. This year’s sponsors include Google, Dominion Energy, Mielle Organics, Slutty Vegan, Content for Change, PepsiCo., Remy Martin, Pronghorn, Big Dave’s Cheesesteaks, Crown Life Collection and United Airlines.
Sustained Economic Impact and Future Growth
Looking ahead, Hampton University is committed to building on the success of Homecoming and exploring additional ways to strengthen its economic and social impact on the region. University officials are partnering with local businesses and civic leaders to ensure that future Homecomings and other major university events contribute to a thriving, resilient economy in Coastal Virginia.
Elevating Hampton Excellence
Hampton University’s strategic initiative is aimed at fostering a culture of academic rigor, innovation, and community engagement. Rooted in the University’s commitment to excellence, this 10-year plan seeks to enhance educational offerings, expand research opportunities, and empower students to become leaders in their fields. Through innovative programs, commitment to producing groundbreaking research, collaboration with industry partners, and a focus on social mobility, Elevating Hampton Excellence strives to create an inclusive environment where all students can thrive. This initiative embodies Hampton’s mission to transform lives, uplift communities, and elevate the collective potential of its students, faculty, and alumni.
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About Hampton University
Hampton University, a dynamic historically Black institution with a rich legacy of excellence in education, research, and community service, provides a nurturing and empowering environment for students to thrive academically and personally. Founded in 1868, Hampton blends a strong liberal arts foundation with a focus on scientific and professional disciplines, providing a diverse array of technical, liberal arts and graduate degree programs. Contributing $530 million to the Hampton Roads economy, the university plays a pivotal role in the region’s growth while advancing its mission of inclusion and innovation. Named to Money Magazine’s “Best Colleges in America” and Coastal Virginia magazine’s “Best Private College,” Hampton University is a tightly-knit community of learners and educators representing 44 states and 32 territories and nations. Committed to fostering intellectual curiosity, critical thinking, and global citizenship, Hampton University prepares students to thrive in an ever-changing world. Visit www.hamptonu.edu.
For media inquiries, please contact Mahogany Waldon in the Office of University Relations, at mahogany.waldon@hamptonu.edu or 757-727-5987.
